How Competitive is the Field of Fashion Design?
In this line of work where it's common to produce megastars, there's always the talented but unremarkable designers that fall to the wayside into obscurity. They live out their days putting together small collections to lukewarm reception, or they specialize in small parts of a garment such as French cuffs or lace ruffles. To elevate themselves above this, they must have fortitude and a larger than life personality, or some would say larger than their vision.
Many young designers are drawn to fashion design because of the glamour associated with the environment and work products created. There are only two areas in the United States where the majority of the action is: New York City and California. Because there is such a small number of areas where designers can work, this causes an overabundance of designers all vying for the same positions in concentrated locations. Having a degree and a starter portfolio isn't enough to get them in the door anymore.
This is why getting the perfect fit internship is so important while still in school, or when school is ending, because it gets the designer's foot in the door. It is common for fashion houses to hire those interns that do well, as they've already proven themselves to be a good fit. This bypasses a lot of the intense competition of job hunting.
According to the Bureau of Labor Statistics, there is such a low turnover of jobs in the fashion industry that, combined with the large numbers attracted to the profession, and only two areas of the country where this business thrives, it creates a highly competitive job market. This collection of factors leads many designers to self-employ; between one quarter and one third of all fashion designers are self-employed.
Once a designer makes it to the big time, the competitive nature does not subside. If anything, it intensifies. As Heidi Klum from Project Runway says: One minute you're in. And the next, you're out. Designers spend a lot of time reading trade publications, fashion magazines from all over the world, looking at what other designers are offering, new materials, and attending fashion shows in order to keep up with the break-neck speed in which the industry changes. Just staying relevant requires an inordinate amount of time and energy.
But merely staying relevant isn't enough to guarantee the designer's longevity in the fashion industry. Very few occupations are so dependent on the capricious nature of popular opinion from one minute to the next. The truly gifted designers are able to stay one step ahead of the fickle changes in tastes that happen in a moment - there is no lead time or warning signs. Being able to influence and capitalize on those hair-trigger flips in fashion desires is something they all strive for.
It is vital that they know their fashion history. Fashion designers need to know nearly everything that has come before so that they can recognize it when it's resurrecting itself. Not understanding this phenomenon, that old is new again, and new is old right now, could be detrimental to the designer.
In the beginning of their career, and every minute of every day when they've made it, is a never ending battle with keeping the competition at bay. Creativity, and having a vision aren't all that's required for fashion designers to have a sustainable career - grit and ingenuity are imperative because there are many talented and hungry designers chomping at their heels.
Schools Offering Training Programs in Fashion Design
- Fashion Marketing (AS)
- Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
- Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
- Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
- Over 50 locations nationwide, with a student support team dedicated to helping students grow
- Flexible Scheduling
- Financial Aid
- Transferable Credits
Latest Fashion Design Articles & News
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It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.
Young designer dresses Glee star for Emmy Awards
Heather Morris, who plays Brittany on the hit Fox television series "Glee," walked down the red carpet at the Emmy's wearing a deep blue gown with a plunging neckline and sprial construction.