Graphic Design for the Publishing Industry

A publishing job for today's market can be a multi-faceted project encompassing corporate branding and the product, service or information to be distributed. A graphics project may range from a simple one-time brochure or business card, to a complete corporate branding.

A publishing project can be one simple book cover, or it can take on a life of its own and become a print dynasty. An excellent example of a publishing juggernaut is the For Dummies series. It began in November 1991 with DOS For Dummies and has expanded to 125 million books in print plus software, entertainment, videos, and the Internet. Their logo, style, and colors are instantly recognizable to millions - without such a strong graphics statement, it is hard to say whether the sales would measure up in the same way.

As such, a graphics designer cannot approach any graphics task lightly, he must plan ahead. The company may someday require versions of their logo on letterhead, brochures, business cards, the Web, product packaging, booklets, promotional items, banners, and even billboards. The logo design must translate well to any size or application.

Content is critical to the basic decisions: color, style, and impact. The outside must relate to the inside in terms of:

Age of the potential reader - age often determines color choice and choice of graphical style. Younger readers want bright, trendy colors, and high contrast, older readers expect a more sedate approach.

Type of publication - people looking for a book about healthy cooking might ignore a book featuring a poodle on the cover.

Graphic design is a method of visual communication, delivering a message about the product and the company to the consumer. In addition to meeting the needs if the client, designers must also address the needs of the end user. Designers can gather relevant information and inspiration from clients, team members where applicable, and by performing their own research.

Before you begin designing any print project, you should first check with the printer. They will have specific instructions for size and format. Following these guidelines is critical to the success of the project.

According to the Occupational Employment Statistics (OES) survey program, the average salary for an entry-level designer was $35,000 in 2007. Senior designers, freelance designers, and designers with partnerships earned between $60,000 and $113,000. While demand continues to grow and expand at a steady pace, there is a trend for companies to outsource many basic graphics needs to overseas firms, so competition for jobs remains fierce.

An education in graphic design may fall short of what a company expects from a graphic designer today. Communication and problem-solving skills are crucial. Successful graphic designers must be able to communicate their ideas visually, verbally, and in writing. Understanding advertising dynamics is helpful, and staying on top of advertising trends is critical. The best way to showcase such skills is by assembling a portfolio, a collection of your best and most interesting work.

Schools Offering Training Programs in Graphic Design

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            Graphic Design (AS)
            • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
            • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
            • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
            • Over 50 locations nationwide, with a student support team dedicated to helping students grow
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Graphic Design, Bachelor of Science (Online)
            • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
            • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
            • Courses teach skills such as advertising, branding, visual messaging, and concept design
            • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
            • Online Courses
            ABCO Technology , Los Angeles
            Good for Working Adults
            • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
            • Holds A+ certification from CompTIA.
            • Located in Los Angeles, approximately 10 minutes away from LAX.
            • Flexible class schedules offered during day times, evenings and weekends.
            • Helping students start a career in technology within 3 - 9 months.
            • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
            • Military friendly school.
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            • Flexible Scheduling
            • Financial Aid
            • Offers several scholarship opportunities for students who qualify.
            • Laptop computers are issued to each student at the beginning of their program.
            • Provides programs in health care, business, information technology, and graphic arts.
            • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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            Good for Working Adults
            • Students are issued a new laptop at the beginning of their programs.
            • All online services and study materials are available 24/7, with faculty available five days a week.
            • All programs available online, with the MBA program offered on campus in Salt Lake City.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), with programmatic accreditation by the Commission on Accreditation for Respiratory Care (CoARC).
            • Approved by the Better Business Bureau (BBB) since 2010.

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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            • Online Courses
            • Flexible Scheduling
            • Financial Aid

            Latest Graphic Design Articles & News

            Designers to submit artwork to wine label contest
            Graphic designers and artists are now able to enter the annual Artist Series Wine Label Design contest for The Capital Grille, and can submit their creations until October 7, according to the Orlando Sentinel.

            Graphic designers fighting against new design opportunity at Huffington Post
            The Huffington Post has recently issued a contest, asking graphic designers to create a new logo. However, the winning individual will not be paid for their design - they will only be recognized by name, rather than compensation, according to AdWeek.

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