How Competitive is the Field of Graphic Design?
Many artistic or creative jobs have intense competition and graphic design is no exception. To succeed in this field requires a wide variety of design experience, beginning with traditional skills such as drawing and painting, up to and including a thorough understanding of how to use computer technology.
Because of the competitive nature of creative jobs, those with an education and knowledge of computer design software, especially web design and animation, will have the best chance of success. Graphic designers are expected to be thoroughly familiar with new and updated computer software, and to keep up with changing trends.
The field of graphic design is broad, and there are many different ways of using design skills. Graphic designers help plan the layout of magazines, newspapers, and corporate reports. They may work closely with copywriters to design marketing brochures. Many graphic designers specialize in developing material for web pages; others may specialize in photographic techniques. Graphic designers create CD covers, movie credits, letterhead, signs, distinctive logos, and calendars. Other skills used by graphic designers include type, illustration, animation, and various layout techniques. Anywhere images are displayed, somewhere there is a graphic designer behind them.
How does a new graphic designer stand out in this competitive industry?
In addition to natural creative talent, it is important for graphic designers to have above average communication skills. They need to be able to understand the needs of a client and be able to communicate their own visions. Designers need to be able to communicate verbally, visually, and in writing. They need to be very detail oriented, good problem solvers, and able to meet deadlines when necessary. They must be willing to learn new trends and stay open to new ideas. They must have an eye for color and detail, and an appreciation for beauty.
A strong portfolio is sometimes the deciding factor in getting a graphic design job. A portfolio is a collection of the designer's best work. Employers are also looking for education, motivation, determination, and openness to new ideas.
Industries that hire graphic designers include advertising agencies, newspaper and periodical publishers, and specialized design services. New designers are sometimes hired as apprentices.
One option for graphic designers is to work on a freelance basis. This does create some stress, such as an unpredictable income, and striving to please an existing client while searching for new ones. Working on a freelance basis requires self-discipline, good business sense, and sales ability. More than one-fourth of all graphic designers are self-employed.
The need for talented and creative individuals who can master graphic design and keep up with computer technology continues to increase. The rapid growth of the World Wide Web is creating more and more opportunities for graphic designers. Those with web site design and animation experience will be especially needed. Additional opportunities are arising from the expansion of the entertainment industry. Although competition can be intense, a designer who is determined to succeed, works hard, and stays on top of new technology definitely has a bright future.
Schools Offering Training Programs in Graphic Design
- Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
- Students take ongoing portfolio courses that allow them to build and refine their design portfolio
- Courses teach skills such as advertising, branding, visual messaging, and concept design
- Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
- Online Courses
- Liberty University's online programs ranked in the top 5 of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility*
- 100% online programs at associate, bachelor’s, master’s, and doctoral level**
- No standardized testing if you meet admission requirements
- Transfer up to 90 credits into an undergraduate degree program
- Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned
- Online Courses
- Financial Aid
- Transferable Credits
- Web Design and Development (BS)
The Secret to Getting Ahead is Getting Started
Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.
- Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
- Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
- Offers programs in design, media arts, fashion, and culinary.
- Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
- Over 50 campus locations nationwide.
- Flexible Scheduling
- Financial Aid
Latest Graphic Design Articles & News
Designers to submit artwork to wine label contest
Graphic designers and artists are now able to enter the annual Artist Series Wine Label Design contest for The Capital Grille, and can submit their creations until October 7, according to the Orlando Sentinel.
Graphic designers fighting against new design opportunity at Huffington Post
The Huffington Post has recently issued a contest, asking graphic designers to create a new logo. However, the winning individual will not be paid for their design - they will only be recognized by name, rather than compensation, according to AdWeek.