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How Competitive is the Field of Graphic Design?

Many artistic or creative jobs have intense competition and graphic design is no exception. To succeed in this field requires a wide variety of design experience, beginning with traditional skills such as drawing and painting, up to and including a thorough understanding of how to use computer technology.

Because of the competitive nature of creative jobs, those with an education and knowledge of computer design software, especially web design and animation, will have the best chance of success. Graphic designers are expected to be thoroughly familiar with new and updated computer software, and to keep up with changing trends.

The field of graphic design is broad, and there are many different ways of using design skills. Graphic designers help plan the layout of magazines, newspapers, and corporate reports. They may work closely with copywriters to design marketing brochures. Many graphic designers specialize in developing material for web pages; others may specialize in photographic techniques. Graphic designers create CD covers, movie credits, letterhead, signs, distinctive logos, and calendars. Other skills used by graphic designers include type, illustration, animation, and various layout techniques. Anywhere images are displayed, somewhere there is a graphic designer behind them.

How does a new graphic designer stand out in this competitive industry?

In addition to natural creative talent, it is important for graphic designers to have above average communication skills. They need to be able to understand the needs of a client and be able to communicate their own visions. Designers need to be able to communicate verbally, visually, and in writing. They need to be very detail oriented, good problem solvers, and able to meet deadlines when necessary. They must be willing to learn new trends and stay open to new ideas. They must have an eye for color and detail, and an appreciation for beauty.

A strong portfolio is sometimes the deciding factor in getting a graphic design job. A portfolio is a collection of the designer's best work. Employers are also looking for education, motivation, determination, and openness to new ideas.

Industries that hire graphic designers include advertising agencies, newspaper and periodical publishers, and specialized design services. New designers are sometimes hired as apprentices.

One option for graphic designers is to work on a freelance basis. This does create some stress, such as an unpredictable income, and striving to please an existing client while searching for new ones. Working on a freelance basis requires self-discipline, good business sense, and sales ability. More than one-fourth of all graphic designers are self-employed.

The need for talented and creative individuals who can master graphic design and keep up with computer technology continues to increase. The rapid growth of the World Wide Web is creating more and more opportunities for graphic designers. Those with web site design and animation experience will be especially needed. Additional opportunities are arising from the expansion of the entertainment industry. Although competition can be intense, a designer who is determined to succeed, works hard, and stays on top of new technology definitely has a bright future.


Schools Offering Training Programs in Graphic Design

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            Graphic Design/Desktop Publishing
            ABCO Technology , Los Angeles
            • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
            • Holds A+ certification from CompTIA.
            • Located in Los Angeles, approximately 10 minutes away from LAX.
            • Flexible class schedules offered during day times, evenings and weekends.
            • Helping students start a career in technology within 3 - 9 months.
            • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
            • Military friendly school.
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            • Financial Aid
            Graphic Arts (AAS)
            • Offers several scholarship opportunities for students who qualify.
            • Laptop computers are issued to each student at the beginning of their program.
            • Provides programs in health care, business, information technology, and graphic arts.
            • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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            • Accredited
            • Accelerated Programs
            • Financial Aid
            Graphic Design, Bachelor of Science (Online)
            • Push Your Creativity To The Next Level.
            • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
            • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
            • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
            • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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            • Online Courses
            Graphic Design (AS)
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
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            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Graphic Design
            Platt College , Riverside
            Good for Working Adults
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
            Show more [+]
            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits

            Latest Graphic Design Articles & News

            Designers to submit artwork to wine label contest
            Graphic designers and artists are now able to enter the annual Artist Series Wine Label Design contest for The Capital Grille, and can submit their creations until October 7, according to the Orlando Sentinel.

            Graphic designers fighting against new design opportunity at Huffington Post
            The Huffington Post has recently issued a contest, asking graphic designers to create a new logo. However, the winning individual will not be paid for their design - they will only be recognized by name, rather than compensation, according to AdWeek.

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