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Who Hires Graphic Designers?

It used to be, once upon a time, that the job opportunities for graphic designers were limited, and it was considered a highly specialized niche career. There were advertising agencies and newspapers, and that was pretty much it. Today, there are many avenues to focus upon, or several, as the products are usually of the same ilk.

Even in this day of hyper speed progression in technology and vehicles in which to impart information, advertising agencies are still relevant places in which to seek employment. They have not gone the way of the dinosaur; rather, they have adapted to the market and updated their tools and means of delivering their campaigns.

What is different about today's job market is that there are a number of places that hire in-house graphic designers, where at one time they would have used an ad agency. Retail stores and corporations have found it cost effective and end-result effective to keep graphic designers on the payroll, where their only responsibility is to focus on that store or corporation. Having the designer concentrate only their brand promotes more succinct, pinpointed, "get the culture" ads, promotional materials, press releases, and any other type of information to get their message out. It minimizes any generalities or unintended summaries that a graphic designer might produce if they were not immersed in the business.

Public relations firms are also hotbeds of employment for graphic designers. Similar to ad agencies, the product they promote is usually people instead of an object or service. Celebrities and events are two of the main types of clients that public relations firms cater to. Both these types of clients require promotional material of all mediums in order for the proper execution of the promotion. A good graphic designer will be able to produce print, Web presentations with Flash, video clips for the Internet and TV, CD covers, book covers, banners, logos, trademarks - anything promotional that propels their client into the limelight.

Publications like newspapers and magazines hire graphic designers to make sure the layouts, ads, text, fonts, and other specs are created and made ready for publishing. Similar yet slightly different are print shops and clip art services - they're always in need of graphic designers. The primary focus of print shops is layout and typography, whereas clip art concentrates on small pictures, images, and drawings of every single thing imaginable - these are used in document production and website building.

Even though people aren't too fond of junk mail, it does serve a purpose and is highly effective. Graphic designers are crucial to the business success of direct mail advertisers. They are often stand alone businesses, and not a branch or department of advertising agencies.

Colleges, museums, art galleries, dance companies, and theaters will also hire graphic designers, more than likely on a freelance basis, as opposed to permanent full time positions. These institutions all hold events that need promoting, or need brochures for prospective clients, and year-end presentations for board members or fellows and donors.


Schools Offering Training Programs in Graphic Design

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            Graphic Design/Desktop Publishing
            ABCO Technology , Los Angeles
            • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
            • Holds A+ certification from CompTIA.
            • Located in Los Angeles, approximately 10 minutes away from LAX.
            • Flexible class schedules offered during day times, evenings and weekends.
            • Helping students start a career in technology within 3 - 9 months.
            • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
            • Military friendly school.
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            • Financial Aid
            Graphic Design
            Platt College , Riverside
            Good for Working Adults
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
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            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Graphic Arts (AAS)
            • Students are issued a new laptop at the beginning of their programs.
            • All online services and study materials are available 24/7, with faculty available five days a week.
            • All programs available online, with the MBA program offered on campus in Salt Lake City.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), with programmatic accreditation by the Commission on Accreditation for Respiratory Care (CoARC).
            • Approved by the Better Business Bureau (BBB) since 2010.

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Graphic Design (AS)
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
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            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Graphic Design, Bachelor of Science (Online)
            • Push Your Creativity To The Next Level.
            • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
            • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
            • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
            • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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            • Online Courses

            Latest Graphic Design Articles & News

            Designers to submit artwork to wine label contest
            Graphic designers and artists are now able to enter the annual Artist Series Wine Label Design contest for The Capital Grille, and can submit their creations until October 7, according to the Orlando Sentinel.

            Graphic designers fighting against new design opportunity at Huffington Post
            The Huffington Post has recently issued a contest, asking graphic designers to create a new logo. However, the winning individual will not be paid for their design - they will only be recognized by name, rather than compensation, according to AdWeek.

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