Hallmark Institute of Photography
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Hallmark Institute of Photography

Hallmark Institute of Photography is a privately-owned photography school located in Turner Falls, Massachusetts. Hallmark Institute of Photography is nationally accredited, and offers a 10-month certificate program designed to prepare students for a career in photography. The program covers the business, technical, and artistic elements of a photography career.


In addition to the principles of photography, including the technical and artistic aspects of photography and 1400 clock hours, a Hallmark Institute of Photography education also covers marketing, finance, and other important elements of owning a photography business. This curriculum is designed to prepare students to operate their own business after completing the certificate program, instead of focusing solely on the artistic elements of photography.

One of the most widely acclaimed features of the Hallmark Institute of Photography curriculum is the Guest Speaker series. The Guest Speaker series includes lectures by notable photographers, including Joyce Tenneson, Douglas Kirkland, Michael Tcherevkoff, and Mary Ellen Mark. These Guest Speakers talk about their experiences in the photography field and give students first-hand advice and expertise about pursuing their own careers in photography.

Hallmark Institute of Photography does not offer on-campus housing, but the Director of Student Services works with nearby landlords and property management companies to help coordinate housing for students. The Student Services department offers surveys to help match you with roommates who share similar interests, study styles, and goals for the time at Hallmark Institute of Photography. Financial aid is available for students who qualify through state and federal programs.

The Hallmark Institute of Photography is located at the base of the Berkshire Mountains in Western Massachusetts. For photography students interested in outdoor photography, the area provides many photogenic scenes and opportunities to practice outdoor photography. Other colleges are nearby, and students can share opportunities for art exhibits, theater, dance, and music.

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Created by Hallmark, is a photography program that covers traditional photography as well as modern digital photography. Here at Hallmark, we provide our students with an excellent learning environment. Students enjoy taking advantage of our oversized labs and studios and make great uses out of our top-notch equipment meant for professionals. If you love photography, you will want to attend Hallmark.

Since photography is your passion, it is only right that you make it your profession as well. To help you do so, we encourage you to work just as hard in business classes as you will in the studios and labs. Students have different goals. Some are comfortable working in a firm, while other students have the entrepreneurial spirit and will branch out on their own. Either way, the course outline provides the appropriate skill sets that will work in any environment.

At Hallmark Institute of Photography, we provide a real world, serious approach to professional photographic education. Training is completed within ten months. Our objective is to educate professional imaginaries with technical, artistic and business like skills necessary for our students’ success. On completion of courses, the aspiring graduates can innovate with their own photographic business or fill preliminary or advanced employment positions in the diverse and competitive marketplace of the present professional imaging industry. We use only the most up-to-date technology, highly experienced and qualified staff, and a logical and realistic set of standards and processes. We provide each of our students the tools they need to succeed, and in doing so we fulfill our goals.

Hallmark Institute of Photography List of campuses:

  • Hallmark Institute of Photography - National
  • Hallmark Institute of Photography - Regional
  • Hallmark Institute of Photography - Turner Falls

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Disclaimer: Information on this page was not provided or commissioned by the featured school. Information has not been reviewed, approved or otherwise endorsed by the featured school.

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