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Did Super Bowl ads hail a new era for TV

on Tuesday,February 03,2009 21:02

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The biggest sporting event of the year so far upped its entertainment value by running highly anticipated 3D ads.

At the end of the first half of last Sunday''s Super Bowl game between Pittsburgh Steelers and the Arizona Cardinals in Tampa, PepsiCo and DreamWorks Animation ran 3D ads for SoBe Lifewater and Monsters vs. Aliens. In addition to that, NBC aired a 3D episode of its comedy "Chuck" on the Monday after the game.

DreamWorks Animation CEO Jeffrey Katzenberg sees it as a sign of things to come.

"This is as big of a deal - and as big of a transformation - as 70 years ago, when movies went from black and white to color," he told USA Today. "Over the next 10 or 15 years, it will become a part of everything that we do where we come in contact with video imaging."

The ads ran just a few weeks after Panasonic presented the first ever 3D Full High Definition Plasma Home Theater System at the Consumer Electronics Show in Las Vegas.

Many believe that a new era of omnipresent 3D watching experience - thus far mainly available in specially equipped movie theaters - is dawning.
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