Evian unveils Haute Couture Bottles by Gaultier
on Friday,February 06,2009 22:02
A popular drinking water brand has revealed its latest designer collection created in collaboration with Jean Paul Gaultier.
Evian Natural Spring Water has built on the success of its Evian Pret-a-Porter Bottle, also designed by Gaultier, to marry the essential quality of its product with the sublime design by the famous French couturier.
"Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs," says Lauren Kinelski, public relations manager for Evian North America.
As such, she adds, it perfectly symbolizes the success of the Evian brand which has grown from a locally known natural spring water in the French Alps to become a household name.
A limited edition of only five bottles was produced by the prestigious House of Baccarat, and after the debut during the Paris Fashion Week their worldwide tour was set to begin at Bergdorf Goodman in New York.
The collection will return to France in March where it will be auctioned to raise money for the RAMSAR convention, whose work to preserve wetlands around the world has been supported by Evian for the past 10 years.
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