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Retailers look to designers to help weather bad economy

on Thursday,February 12,2009 21:02

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As the recession has not spared the fashion industry, upscale retailers are looking to a prestigious fashion event for innovative ideas to keep customers coming.

The upcoming New York Fashion Week will feature both famous as well as up-and-coming designers who this year will be charged not only with showcasing their latest collections but also unveiling business strategies that will attract spenders.

"We''re counting on the industry to step up with something new," said Pete Nordstrom, president of merchandising for the high-end Nordstrom department stores, as quoted by Reuters.

According to the news source, designer Diane von Furstenberg, who leads the Council of Fashion Designers of America, sees the best promise in making clothes highly appealing.

"You need to show clothes that are real friends to women, so that ''friend'' will make you feel good when you open your closet," she was quoted as saying.

Savings will affect the show itself. Some big names - including Vera Wang, Monique Lhuillier, Carmen Marc Valvo and Betsey Johnson - have moved their events from high-priced tents in Bryant Park to smaller venues. Others will be using still presentations instead of models.

The New York Fashion Week, which is run by IMG Fashion, will open on February 13.

According to the Daily News, New York''s fashion industry is worth some $10 billion. ADNFCR-2144-ID-19023865-ADNFCR

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