Valentines Day inspires fashion high and low

on Thursday,February 12,2009 21:02


Inspired by Valentine''s Day, fashionistas from college campuses to Paris catwalks hold events and parties to showcase the latest in love fashion.

In Chico, a university community in Butte county, California, Lost on the Main - a local nightspot - put on a Valentine''s Fashion Show and Lingerie Party to give the students a taste of what they can find in stores as they gear up for their own Valentine''s celebrations, according to the Orion, a California State University publication.

"We wanted people to have a good time while helping local businesses," Aimey Carlton of F&B Productions, a company that organized the event, told the newspaper.

The show featured female models dressed in fishnets, lace, heels, as well as men in boxers and briefs.

Meanwhile, the French lingerie maker Etam, which is nearing its 100th anniversary, is planning to hold its own Valentine''s Day fashion show at Palais des Sports in Paris.

Etam spokeswoman Judith Sebban told Reuters that the event featuring dancers, models and singers, was inspired in part by the annual shows held by the American lingerie powerhouse Victoria''s Secret.

The event - to be held on February 14 - will be free to 2,000 selected customers as well as VIPs and the fashion press.
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