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Fashion show must go on

on Friday,February 13,2009 21:02

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Designers and luxury brands have also been affected by the recession, but the greatest names in the industry are nonetheless converging on Manhattan for their semi-annual celebration.

The New York Fashion Week is opening today and the show will be visibly more modest. Yet, according to New York Magazine, the tough economic times have inspired artists and creators to find ways to "maintain fashion''s extravagant soul despite reduced circumstances."

The magazine has reported that designers such as Vera Wang, Monique Lhuillier, and Betsey Johnson have chosen smaller showrooms, stores, salons, studios over the traditional - and highly priced - tents in Bryant Park.

"The intimacy of a smaller show feels much more appropriate for these times," said Vera Wang, according to USA Today.

And despite the cutbacks, designers are optimistic. “We''re showing [fewer] pieces," Carmen Marc Valvo was quoted as saying. But he added, "I do eveningwear and I don''t think customers are going to step down a notch on those occasions."

On a positive note, companies such as QVC, Mattel and McDonald''s - the latter not normally associated with high fashion - have joined the celebration as much-needed sponsors.


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