Valentines Day fashion attracts attention to underserved market

on Friday,February 13,2009 21:02


Many women aspire to slender silhouettes and most Valentine''s Day fashion offerings reflect that trend. However, some companies focus on plus size figures and send an important message.

One such company is lingerie retailer Hips & Curves which is offering a Victorian-inspired corset at an affordable price to its curvaceous customers.

"For years I''ve wanted to design high-quality, affordable, steel-boned corsets, but couldn''t find a way to make them affordable without compromising on quality," says Rebecca Jennings, president and CEO of Hips & Curves. "I love a challenge and I love providing unique, hard-to-find items our customers can''t find anywhere else."

The corset is contoured for an hourglass figure and utilizes flexible steel boning under satin exterior. It is offered in black and antique pink colors with ruffle bust trim and a ribbon-lace front.

In the run-up to Valentine''s Day, underwear preview shows and parties have been held around the world this week.

On Sunday, European lingerie maker Etam will host its own Valentine''s Day fashion show, partly inspired by the annual shows held by the American lingerie powerhouse Victoria''s Secret, at Palais des Sports in Paris.
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