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Party launches new Armani boutique of Fifth Avenue

on Thursday,February 19,2009 19:02

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Celebrities showed up in force to help Giorgio Armani cut the ribbon at his new store on what may be the world''s most famous fashion street.

The new location is a concept store that brings together the world of Armani under one roof. In addition to clothes and accessories, it also features - for the first time in the United Sates - Armani Dolci retail area as well as Armani Ristorante.

"[The new concept store has been] a really exciting challenge," says Armani. "I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets."

He also defined the move to unite in the same place, "without visible boundaries," the various collections as "provocative."

Invited celebrities at the February 17 event included Alicia Keys, John Mayer, 50 Cent, Victoria Beckham, and Josh Hartnett.

The debut coincided with the New York Fashion Week and the London Fashion Week, semi-annual celebrations currently underway which have nonetheless been scaled down this year due to the economic crisis.

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