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London Fashion Week opens this Friday

on Wednesday,February 18,2009 23:02

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In a time-honored tradition, one of the world''s biggest fashion shows is set to get underway in London, and the city is determined to make the most of it.

Industry giants will be in town to showcase their Autumn/Winter 2009 collections, although following the example of the New York Fashion Week, many of the presentations will be scaled down.

Several houses and designers, including Louise Gray and David David, will swap extravagant catwalk presentations for smaller-scale events at private members'' clubs. One of them, Maria Grachvogel, will host a series of 30-minute presentations at The Hospital in Convent Garden.

However, the London Development Agency and the city authorities remain optimistic about the impact of the show on the capital''s economy.

"Fashion, like the other creative industries, plays a vital role in London''s economic success," says mayor Boris Johnson adding, "Our aim is to protect its global reputation as a hotbed of world class established and emerging design talent and also as a dynamically inventive and cutting edge destination."

Celebrating its 25th anniversary, this season''s London Fashion Week starts on February 20 and closes on February 25.
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