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Famous wine maker hires Lucian Freud to illustrate label

on Friday,February 27,2009 22:02

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Baroness Philippine De Rothschild has announced that a well-known artist will design the label for the 2006 vintage of the Chateau Mouton Rothschild.

The tradition of commissioning artists to create an original artwork for the label goes back to 1945, and this year it is honored with the exhibition titled Mouton Rothschild - Paintings for the Labels at the Wolfsonian-Florida International University which will be held until March 8.

According to Chateau Mouton Rothschild, Freud''s illustration represents a transposition of the pleasure of drinking, depicting the transformation of the vinestock into a palm tree and the wine lover into a "happily anticipatory" zebra.

"I am particularly happy to have been given this opportunity by the Wolfsonian to present … an exhibition which brings together the most famous names of modern and contemporary art," said Baroness Philippine alluding to works by Joan Miro, Marc Chagall, Pablo Picasso, Salvador Dali, Andy Warhol and many others who illustrated labels for Mouton.

She adds, "It will allow those …who until now have only been familiar with reproductions of the artworks on the labels, to admire at last the originals created since 1945 … to the glory of Mouton."

Lucian Freud was born in 1922 and is considered to be a master of contemporary portraiture. His 1995 portrait Benefits Supervisor Sleeping was sold in 2008 for $33.6 million, the highest price ever fetched by a living artist.
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