Movie on learning disabilities receives animation award
on Wednesday,March 04,2009 22:03
The 3D movie Special Deeds for Special Needs has won the top prize at the FICCI Best Animated Frames Awards 2009.
The winning entry was submitted by Tata Interactive Systems, a learning solutions company, and was recognized in the Animated Film on Social Welfare category. It was selected from among 580 entries from 21 countries.
Tata produced the animated movie for the company''s corporate sustainability event, The Tata Interactive Learning Disability Forum (TLDF) in 2008.
"Such awards are vital channels for sensitizing [corporations] about their roles as good citizens and this win has encouraged us to raise our benchmarks in CSR," said J.C. Mistry, head of corporate sustainability at TIS.
"TIS has been involved with the cause of learning disabilities since 2002 and the TLDF allows us to establish knowledge-sharing networks amongst global experts," he continued, adding that the company hopes to leverage the film and the award to further spread its message.
The contest was sponsored by the Federation of Indian Chambers of Commerce and its goal was to recognize talent in the animation industry, as well as gaming and visual effects.
The award was announced at a ceremony in Mumbai on February 18, 2009.
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