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New jewelry collection will protect oceans

on Wednesday,March 04,2009 22:03

endangered+coral_2144_19058152_0_0_7015229_300.jpg

Famous designers have teamed up to launch a sustainable jewelry collection and raise awareness about the dangers facing the marine environment.

The project, spearheaded by SeaWeb''s Too Precious to Wear campaign, has enlisted the help of fashion industry giants including Frank Gehry, Paloma Picasso and Jean Schlumberger, and promotes the new collection under the banner of Coral Reinvented.

The jewelry utilizes coral alternatives rather than authentic material harvested from the oceans to emphasize the threats these vulnerable marine animals face. The donated pieces were worn by models during the New York Fashion Week.

According to SeaWeb, scientific studies have estimated that 20 percent of the world''s coral reefs have already been lost and another 24 percent will be lost within our lifetimes if steps are taken to prevent it. The U.S. ranks as the world''s largest documented importer with more than 26 million pieces purchased from 2001 to 2006.

SeaWeb, a non-profit organization that advances ocean conservation, is urging the U.S. and other countries to list red and pink corals as endangered species.

The collection is currently being auctioned online to benefit increased protection of corals, and bids may be placed until April 30, 2009.
ADNFCR-2144-ID-19058152-ADNFCR
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