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Barbie turns 50

on Tuesday,March 10,2009 20:03

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One of the most iconic toys in history is celebrating its 50th anniversary this month with Mattel and Toy"R"Us "rolling out the pink carpet."

Barbie, a fashion doll, was created in 1959 and became an instant sensation spawning a cosmetics line, apparel stores throughout Asia and an entertainment franchise that has sold more than 65 million DVDs, according to CNN.

"For generations of fans, Barbie has been the model of sophistication, style and fashion," says Karen Dodge, senior vice president and chief merchandising officer for Toys"R"Us.

Throughout March, the toy store will celebrate what it calls "the pop culture princess" that started the era of fashion doll business with in-store Barbie boutiques showcasing a vast assortment of dolls, collectibles, clothing and accessories.

There will also be special parties in stores around the country.
The highlight of the celebration will be the Barbie anniversary party at the company''s international flagship store in New York''s Times Square on March 14. The store will feature a life-size, two-story Barbie dollhouse decorated with anniversary flair, complete with a pink carpet, a giant cupcake and confetti.

According to Lauren Dougherty, a spokeswoman for Mattel, the doll''s producer, 90 percent of American girls ages 3 to 10 own a Barbie doll, and it is sold in 150 countries around the world.
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