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Upcoming conference to showcase generative design

on Monday,March 16,2009 21:03

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Architecture, engineering and research organizations will present the latest technological breakthroughs in design during SmartGeometry 2009 conference in San Francisco.

The eight-day event, sponsored by Bentley Systems, will take place from March 25 - April 1 and focus on new developments in computational and parametric design for the architectural, engineering and construction community.

"In these economically challenging times, there is only one certainty: skills matter," says J Parrish, a director of SmartGeometry Group and a director at ArupSport.

"As a result, knowledge of such critically important emerging practices as digital parametrics is vital to the success of not only individuals, but also entire design organizations," he adds.

The panels will feature some of the world''s preeminent authorities on the theory and practice of generative design in advanced 3D design applications, including Mark Burry, professor of innovation and director of Spatial Information Architecture Laboratory at RMIT University in Melbourne and Brett Steele, director of the Architectural Association School of Architecture in London.

The SmartGeometry Group aims to educate the construction professions in the new skills required to effectively use advanced design systems in architecture and engineering.

Its directors include Lars Hesselgren of Kohn Pederson Fox Associates, Hugh Whitehead of Foster + Partners and J Parrish of ArupSport.
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