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Socially responsible jewelry design growing popular

on Monday,March 16,2009 21:03

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Another designer has announced a new line of jewelry that aims to draw attention to pressing environmental problems.

Dian Malouf''s new collection addresses the issue of water waste and over-use by excessive building and population growth.

The Flowers, Ferns and Rainforests features items in sterling and 14k gold that come with a small card suggesting how the wearer can personally preserve water.

A portion of the proceeds from the sales will go to the American Ground Water Trust, a non-profit water education organization.
This is not the first project of such kind.

Earlier this month, famous designers, including Frank Gehry, Paloma Picasso and Jean Schlumberger teamed up to promote a sustainable jewelry collection under the banner of Coral Reinvented.

The project, spearheaded by SeaWeb''s Too Precious to Wear campaign, aims to raise awareness about the dangers facing the marine environment, and the jewelry utilizes coral alternatives rather than authentic material harvested from the oceans.

The designer pieces were worn by models during the New York Fashion Week and are currently being auctioned online to benefit increased protection of corals.
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