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Affordable fashion thrives in current economy

on Tuesday,March 24,2009 19:03

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As further proof that during the recession people cut on costs but not on style, a fashion retailer has reopened a store with great success.

DownEast Basics has reopened its Provo, Utah, store after a major redesign project to create a refreshed look and appeal to customers, and saw higher than expected revenues during the grand reopening weekend.

"[Low] prices don''t cut short the shopping experience as consumers continue to demand a variety of choices, high-style and fun fashion," says Jonathan Freedman, vice president of apparel at DownEast Basics.

The company claims that its high-design looks combined with bargain-basement prices have drawn customers and helped it thrive in the current economy. It has opened an average of nearly one new store per month since early 2008 expanding in locations across Utah, Idaho, Washington and Arizona.

This is yet another example of a creative shift in the fashion industry where affordability no longer excludes style and glamour.

A recent show at the Arlington United Methodist Church in Arlington, Virginia, showcased the hidden fashion treasures that can be found in consignment shops and thrift stores to demonstrate that thrifty can be also be ''contemporary and hot.''
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