World Fashion Awards announced in Moscow

on Wednesday,March 25,2009 20:03


In a ceremony held in Moscow last week and broadcast worldwide on the World Fashion Channel, the World Fashion Awards (WFA) honored the best in the Russian fashion industry.

The special award for Professional Achievement went to Alexander Shumsky, president of Russian Fashion Week (RFW) and head of Artefact Communications, a prominent PR company specializing in luxury, fashion, travel and lifestyle.

"We honored Alexander Shumsky as a pioneer who did the basic things that developed the Russian fashion industry," says Igor Udalov, president of World Fashion Channel. "RFW is the only professional event in Russia with a record of fashion discoveries and great influence on the whole market."

Meanwhile, internationally renowned designer Slava Zaitsev received the Lifetime Achievement Award for his career spanning nearly 50 years.

Even after the awards were handed out, the eyes of many professionals in the fashion world will remain on Moscow as Russian Fashion Week is scheduled to get under way on March 29.

Considered a premiere Eastern European fashion event, RFW will feature a new collection from the award-winning Zaitsev whose houte couture collection dedicated to the 100th anniversary of Dyagilev''s Seasons in Paris will open the seven-day event.

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