Levis launches new project marrying fashion and art
on Thursday,March 26,2009 20:03
The Levi brand has announced a partnership with a famed graphic design firm to unveil posters featuring its original jean.
To that end, Sagmeister, known for its work with legendary musicians including the Rolling Stones, has developed a series of designs that explore Levi''s original button-fly 501 jean.
Levi''s has also teamed up with Los Angeles-based specialty retailer American Rag to showcase this creative partnership through an exclusive window installation.
To prepare it, the designer took Levi''s original button-fly 501 and examined its origin, stripping the iconic silhouette down to the raw materials.
"The jeans themselves are iconic, so we decided to go with just a product shot, using nothing more and nothing less than a single pair of 501s," explains Stefan Sagmeister, founder of the company.
Robert Hanson, president of Levi Strauss Americas, adds that Levi''s original 501 have served as "the uniform of choice" for influential artists throughout the decades.
Levi jeans were invented in 1873 by Levi Strauss & Co. Today they are sold in more than 110 countries around the world.
- Fashion Marketing (AS)
- Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
- Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
- Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
- Over 50 locations nationwide, with a student support team dedicated to helping students grow
- Flexible Scheduling
- Financial Aid
- Transferable Credits
Latest Articles & News
Kanye West to perform during Paris Fashion Week
It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.
Second designer chosen for home decor competition
Teenlike.com, an ongoing online competition for young home decor designers, announced its second winner. Brandon Dover of Apply Valley, California, was this year's winner, as he created an abstract pen and inkwork design for a bedspread.