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American University unveils new web design

on Friday,April 10,2009 22:04

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American University (AU) has launched a new interactive website with multimedia capabilities that provide dynamic content using Web 2.0 communications.

The university hired New York-based firm HUGE to come up with the new design focused on user experience.

In the process, the company produced a complete visual and structural redesign that incorporated the university''s brand and sub brands, and provided the shared tools needed for consistent delivery.

"[We] shared AU''s commitment to raise the bar for higher education websites by developing an authentic, transparent online experience that truly surfaces the student voice," says Aaron Shapiro, a partner at HUGE.

"We focused on developing a template, modular system for AU which gives the school the flexibility to communicate with its audience in a very direct, open way," he added.

The new website features tagged and linked content including news and profiles, site-wide global navigation, a virtual campus tour and user-generated content.

The virtual campus experience DiscoverAU, hailed as "pushing the boundaries of innovation for college videos and virtual tours," is produced and streamed by Realview TV.

Meanwhile, an interactive 3-D map, My Five Faves videos and an InsideAU view enable the university to connect to its audience through online video.

AU''s Office of Information Technology also upgraded its bandwidth to prepare for the increased demand from the multimedia and dynamic content components of the website.
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