Burberry is back at London Fashion Week

on Thursday,September 24,2009 01:09


Burberry''s creative director Christopher Bailey was the toast of the recent London Fashion Week, where many of his latest designs for the British fashion design house were on display.

At one point, the brand was associated with staid, regular patterns and neutral colors like brown and black, but under Bailey''s creative direction, Burberry has managed to reinvigorate designs into more cutting-edge territory and pull sales out of a slump.

While some of Bailey''s new looks used Burberry''s classic plaid and beige designs, there were also dresses and trench coats in muted green and yellow colors. Some of these designs were also set off by sequins, glitter or metallic fabrics.

"It was a reinvention of the Burberry look," said British Business Secretary and Fashion Week attendee Peter Mandelson, quoted by the Associated Press. "The fabrics were great. It''s 21st century Burberry at its best."

Tuesday night marked the first time in several years that Burberry had a runway show as part of London Fashion Week. As a native British company, some of those in attendance expressed that it was a homecoming, both for the brand and for the event.

Burberry''s return to London Fashion week is something of a fresh start for the company and for Bailey, but it took eight years of hard work. Likewise, students willing to commit to a course of study in fashion design may find a fresh start of their own.
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