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Magazines 1-hour design challenge tackles TV dinners

on Wednesday,October 07,2009 21:10

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During last week''s "A Better World by Design" conference - a three-day series of speakers, workshops and discussion groups focused on designers'' impact on society - industrial design magazine Core77 challenged the gathered fabricators to reconceive a beloved American institution in an hour - the TV dinner.

In the challenge rules listed on its website, Core77 claims that childhood obesity is up 400 percent, the average American home runs at least one television for eight hours and 14 minutes a day, and flaws in the quality and packaging of TV dinners made the "area ripe for design intervention."

The judges - including designers from companies like 1HDC, RISD, Tool and Converse- narrowed the wider field down to 24 submissions before selecting six finalists whose design teams were then given a 60-second "Elevator Pitch" to clearly and concisely sell their product ideas to an audience of their peers.

"We brought out the infamous Core77 Clap-O-Meter (an iPhone application that measures applause) and the audience voted on their favorite entry," claims magazine contributor Squee.gee.

The Grand Prize went to the "Screen Gourmet," a vending machine for college dorms that would pair a healthy meal with an appropriate film.

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