High fashion at the fingertips

on Monday,November 09,2009 21:11


The high price of haut couture assures that even the most fashion conscious individuals are unlikely to have a closet filled with the high-end attire, but a new online service may help burgeoning fashionistas blow their friends away as a new website called Rent the Runway allows women to rent designer dresses at reasonable prices.

Taking a page from other online subscription services like Netflix or Gamefly, RTR allows users to rent fashionable duds from designers like Diane Von Furstenberg, Herve Leger and Proenza Schouler for four-nights, with the price tag running between $50 and $200 for door to door delivery of dresses that can cost nearly 10 times that amount.

Stylists are available online to assist customers with selecting appropriate materials, sizing issues and overall aesthetic analyses and dresses can be returned within 24 hours for size correction at no extra charge.

According to the New York Times the company, which is the pet project of two fashion-forward Harvard graduates, already boasts 20,000 subscribers in its first week of operations.

Though the cost includes dry cleaning fees, users can purchase damage insurance for an additional $5.00.
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