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Audi uses social networking to shape design competition

on Wednesday,November 18,2009 21:11

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Design competitions are often a personal affair, meant to showcase an individual''s talent and skill, but at this year''s Youthmobile 2030 design challenge from Audi, two entries were submitted with input from the German automaker''s more than 400,000 Facebook fans.

The resulting designs included a stylish coupe mixing of classic roadster aesthetics with baffling new technologies previously unseen in auto design, and a bizarre runabout that looks a bit like the garlic carriage made famous by Dreamworks'' Shrek movies.

Tasked with creating the future of automotive design, online designers worked as a committee by offering inspiration, mediation, suggestions and developing consensus approaches to design based on interactive web polling.

"Often, we''d encounter decisions in which both options had merit from a design perspective," Chief Designer of the Audi Design Center Jae Min tells Wired magazine. "In those instances, it was especially useful to field input from the Facebook users. After reviewing the feedback, we would eventually notice a consensus formed among the community which shaped our final designs."

The designs will be showcased as part of the LA Auto Show coming to Los Angeles in several weeks.

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