Sony partners with RealD on 3D home entertainment

on Friday,December 18,2009 22:12


With the explosion of popularity that 3D technology is expected to experience after this week''s release of the highly anticipated Avatar, the race to get 3D televisions onto the sales floor looks to be heating up over the coming months. To capitalize on the emerging demand for this new technology, electronics mainstay Sony has announced a partnership with RealD to help bring the theatrical experience into the home.

Expected to yield results in 2010, the partnership will license RealD''s 3D glasses to work in conjunction with Sony''s technology.

The move comes on the heels of a highly successful year for 3D animation, with the success of films like Monsters vs. Aliens as well as the previously mentioned Avatar, as well as breakthroughs in 3D computer technology and Phone displays.

This could signal a further call for talented artists to design content for the new media. The U.S. Bureau of Labor Statistics predicts that employment for animators and graphic designers will continue to grow due to the expanding entertainment demands of the international market.

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