Lady Gaga partners with Polaroid for new camera design
on Friday,January 08,2010 22:01
Pop music and Polaroid cameras have had a storied history in the past most famously encapsulated in Outkast''s 2004 clap-fest "Hey Ya." In an effort to make instant film fashionable once again, Polaroid has reached out to a new pop-star, 2009''s club anthem queen Lady Gaga.
The singer, equally known for dancey singles like Poker Face and her often bizarre fashion sense, has been named a creative director and inventor of specialty products for the nearly 73-year-old company.
For her part, Gaga is insistent that she will be more of a designer and less of a spokesperson for the new line.
"We won''t be selling cameras with my face on them," the 23-year-old pop starlet tells Parade magazine. "I''m working on bringing the instant film camera back as part of the future."
Gaga hopes to return the Polaroid brand of instant cameras to prominence in an age that has largely turned its back on film in favor of digital media. Though the company has not released any information on the singer''s newest projects, it has announced that new products from the "Haus of Gaga" will be available in stores by the end of 2010.
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