Michelin announces design competition for the cars of the future

on Monday,January 11,2010 23:01


Throughout history many people have attempted to predict what the automobile of the future would hold. Movies like Demolition Man and Minority Report envisioned automated automobiles that could drive themselves, while TV shows like the Jetsons predicted collapsible flying cars that could be carried around like a suitcase.

A new design competition from tire manufacturer Michelin is asking designers to envision the future of the automotive industry with its new Plus 10: The Best is yet To Come design competition. The competition will accept applications from designers across the country seeking to define what the transportation systems of 2021 will look like.

The competition, the company''s 10th, will ask designers to create vehicle concepts based on the unique needs and lifestyles of specific regions, with the winner to be displayed at Michelin''s 2011 North American International Auto Show Exhibit.

"Milestones are opportunities for reflection and forward thinking," said Tom Chubb, the company''s vice president of marketing. "Michelin is doing both to celebrate our 10th year of competition by challenging the international design community, both professional and student, to predict or even influence the types of vehicles motorists in their specific country or region would drive in the future."

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