Graphic design firm helps Educational Endeavors boost their business

on Friday,January 22,2010 22:01

Educational Endeavors, a tutoring and homeschooling services provider, has announced that is has boosted sales and increased clientele after enlisting the help of a boutique graphic design firm.

The company recently hired Visible Logic, a Portland, Maine-based design agency, to assist with its rebranding initiatives. Executives from the education provider said it was seeking a more professional image, as its marketing collateral and website - which were designed in-house - looked "homemade."

Visible Logic incorporated a tagline after restructuring the company''s logo, revamped the website and designed new print brochures, folders, registration forms, and electronic newsletters. All of these materials included a consistent use of imagery and color scheme.

Following the redesign, company officials reported that they received a great return on their investment, as their client base more than doubled.

Emily Brackett, founder of the graphic design firm, said rebranding can help companies attract potential customers, as the "form lasting impressions about a company''s size, financial condition, product reliability, service quality [and] value [from] a glance at your business card or a visit to your website."