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Disney to launch fashion line inspired by Alice in Wonderland

on Thursday,January 28,2010 21:01

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In anticipation of its upcoming live-action version of Alice in Wonderland, Disney has announced it will release designer clothing and accessories that are inspired by the Tim Burton production.

Disney Consumer Products (DCP), the entertainment company''s goods division, called upon jewelry designer Tom Binns, fashion designer Sue Wong and crystal retailer Swarovski to create a line that is intended to mirror the costumes worn by characters in the film.

Cosmetic brands OPI and Urban Decay are also contributing to the designers'' efforts.

To showcase their creations, the fashion experts will call upon their interior design skills and create a series of window displays at the Bloomingdale''s store on 59th Street in New York City, which are slated to be unveiled in March. In addition to new dress and jewelry designs, the displays will include props that were used in the film.

A total of seven of the retailer''s stores in California, Florida and New Jersey will promote the line through video screens that will play behind-the-scenes footage from the movie.

Pam Lifford, executive vice president of global fashion and home for DCP, said the line is intended to be "fun and interesting for consumers and Disney fans alike."

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