Recession inspires increased demand for web designers

on Thursday,February 04,2010 19:02

In response to the recession, several companies are taking nontraditional approaches to boost the effectiveness of their branding initiatives, such as launching new websites with more accessible designs.

Since it began marketing its services as a way to help clients overcome financial difficulty, Internet Design and Publishing - a Kansas City-based web design firm - has acquired more than 200 clients, the Kansas City Star reports.

Monte Persinger, one of the firm''s partners, told the media outlet that his staff - which consists of four full-time staff members - has "built Web sites for clients that generate more sales leads, create greater efficiencies and solve problems," which have "saved [them] time and money, increased sales and become more profitable."

The company also helps customers save money by helping them find ways to manage their websites through free platforms - including Facebook, Flickr and blog sites - instead of paying for costly content management services.

According to the Bureau of Labor Statistics, career prospects for web designers are expected to grow by 13 percent over the next eight years. Although experts expect competition for these jobs to be steep, employers are likely to value individuals who are able to apply their skills to the financial needs of their clients.