Burberry to bring London Fashion Week to life across the globe

on Wednesday,February 10,2010 21:02


This year, Burberry will take viewers across the globe to a new dimension during London Fashion Week.

The British designer has announced it will stream its show live in 3D at a series of invitation-only parties in New York, Paris, Tokyo, Dubai and Los Angeles, the Daily Mail reports.

Attendees will have to opportunity to view the show from a front-row seat via the internet and participate in "first-ever truly global fashion show," Christopher Bailey, Burberry's CCO, told the media outlet.

Bailey added that employing the 3D effect is intended to allow viewers to "see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together."

The show will also include pre-show coverage, behind-the-scenes footage and interviews on the red carpet, according to the news source.

Fashion fiends who did not receive an invitation to one of the swanky viewing parties can still catch the 3D show on thedailybeast.com or in 2D on the Burberry website, Radar Online reports.
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