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Designers to bring gamers to the runway

on Monday,February 22,2010 20:02

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Video gamers will soon have the opportunity to virtually enter the fashion world through two new games that will allow them to test their design skills.

The New York Daily News reports that Atari and 505 Games will both release games that are intended to give consumers the opportunity to play designer.

Atari's Project Runway game for Nintendo's Wii system, which is based on the Lifetime network's television show, will be available at the beginning of March. Players will be able to design clothing and earn points for their adherence to fashion mentor Tim Gunn's guidelines. After they have created their looks, players can earn points by walking to the beat of music on the console's balance board.

The game will also feature an interactive garment studio, a fashion career mode as well as hair and makeup studios, according to company officials.

Designers at 505 Games are currently working on a similar product that will give gamers and insider's view of Fashion Week.

Jeremy Bartnett, the company's vice president of marketing development, said the game follows the "new formula" for successful virtual platforms - "social interaction and real-world brands."
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