Spanx launches line of designer shapewear for men
on Monday,February 22,2010 20:02
With their new line of shapewear for men, Spanx designers are striving to prove that slimming undergarments can cater to consumers outside the over-40 female set.
Last week, the creators of Power Panties and Slim Cognito bodysuits revealed a line Egyptian cotton and spandex undershirts that are intended to conceal large stomachs, smooth the body and give the appearance of a fitter male form, the Wall Street Journal reports.
The shirts - which come in v-neck, crewneck and tank top styles - were designed to look like typical undershirts in order to reach male consumers who would not normally wear shapewear.
Company officials report that they have already seen a great deal of interest on the Spanx website. In fact, the men's crewneck shirt is currently the fifth-best selling item on the site and will be available at Neiman Marcus stores next month, according to the news source.
According to the site, the compression shirt designs can also firm the chest, improve posture, support the lower back and eliminate bulk underneath other clothing.
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