Graphic designer lands job with US Olympic bobsled team

Graphic designer lands job with US Olympic bobsled team

on Monday,February 22,2010 22:02


Mooresville, North Carolina-based graphic designer recently received the chance to lend his skills to the U.S. Olympic bobsled team through a local contest, the Charlotte Observer reports.

Cory Krasel, who co-owns graphic design firm Existence One with his brother Tyler, gained recognition for the vehicle wraps, decals, banners and fleet graphics on the bobsled at an annual competition that raises money for the U.S. team.

After the Lake Placid, New York-based event - which features NASCAR and NHRA drivers racing the sleds - Krasel was asked to draw up similar designs for the Olympics.

He said the designs are intended to "be something no one's ever seen on a sled" and stray from typical designs, which are usually limited to logos.

Krasel worked with NBC bobsled analyst John Morgan, who has practiced the sport for many years, to finalize the designs. The sleds were unveiled at another event in Lake Placid in January.

This year's sleds were developed by former NASCAR driver Geoffrey Bodine and design specialist Bob Cuneo, who created the Bo-Dyn Bobsled Project to improve the quality of Team USA's equipment.

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