Professors Copycat fashion designers drive industry trends
on Wednesday,March 03,2010 23:03
Despite the taboos placed on knockoffs and generic copies of designer clothing, some intellectuals are suggesting that this type of imitation may be instrumental in the success of the fashion industry.
In a recent feature for the New York Times, law professors Chris Sprigman and Kal Raustiala argued that copycat designers may serve as a trend barometer for the fashion world. They explain that when a particular garment is "referenced" - the designer term for mimicry - it has clearly evolved into a trend and gained approval by consumers.
Imitation designers such as Faviana - which creates more affordable versions of clothing worn by celebrities - can make red-carpet couture more accessible to the masses. According to the company's website, their knockoffs are intended to fit both "petite size 2 prom queens as well as a statuesque size 18 mothers-of-the-bride."
In turn, clothing companies that take the latest designs from runway to the department store shelves are actually benefitting the industry as a whole, as emerging trends can perpetuate mass interest in fashion.
Additionally, the professors say that a trend's popularity can help designers determine when a trend has peaked, as widespread availability of a particular style is usually indicative of its impending demise.
- Apparel Design (AA)
- Apparel Design (BFA)
- Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
- Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
- Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
- Over 50 locations nationwide, with a student support team dedicated to helping students grow
- Join our next Open House on 10/21 (10/28 @ select locations)!
- Flexible Scheduling
- Financial Aid
Latest Articles & News
Kanye West to perform during Paris Fashion Week
It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.
Second designer chosen for home decor competition
Teenlike.com, an ongoing online competition for young home decor designers, announced its second winner. Brandon Dover of Apply Valley, California, was this year's winner, as he created an abstract pen and inkwork design for a bedspread.