American Idol contestants to design customized Ford Fiestas
on Thursday,March 18,2010 20:03
The top 12 contestants on this year's season of American Idol were given an additional challenge this week - car design.
The would-be singing superstars worked with designers from Ford, one of the show's sponsors, to create custom versions of the carmaker's Fiesta Model. Footage of the design process will air on tonight's episode of the show.
A total of four Ford designers helped the contestants develop their own themes for each automobile. To help the competitors gain inspiration, the designers asked them to fill out surveys that required them to outline their passions and what they wanted to convey through their custom cars.
Each crooner was given a palette of nine colors to choose from, which included shades such as Lime Squeeze, Blue Flame and Bright Magenta. They were also asked to choose custom body graphics, wheel treatments and other accessories that they felt would make their cars and expression of themselves.
"We explained to the Idols that the graphics they design will actually be a symbol of them and their life experiences," said Dean Carbis, one of the participating Ford designers.
Their designs will be featured on the show's website through May 21, when they will be given to the winners of an online contest.
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