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Designer salt said to reduce sodium intake

on Monday,March 22,2010 19:03

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Potato chip lovers may soon be able to lessen their guilt after snacking, as one company has announced it will begin using a healthier form of salt.

PepsiCo, the producer of Lays potato chips, has unveiled a new form of salt that is designed to reduce the amount of sodium snackers ingest, the Wall Street Journal reports.

Recent testing revealed that the new seasoning could reduce salt intake by an average of 25 percent and cut overall sodium levels. While the product is currently being applied to Lay's Classic potato chips, company officials say that further research could lead to reduced sodium on flavored snacks, such as sour cream and onion chip, Cheetos or granola bars.

This innovation comes as a part of the company's effort to reduce the average sodium and sugar in its products by 25 percent over the next five years. PepsiCo is also aiming to reduce saturated fat by 15 percent.

The company also agreed to end direct sale of full-sugar beverages to primary and secondary schools by 2012 in an effort to curb childhood obesity, Dow Jones Newswires reports.

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