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Retailer partners with designers to create affordable bridal gown line

on Wednesday,March 31,2010 18:03

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Due to a partnership between a new retailer and several established dressmakers, brides-to-be may soon be able to find designer gowns for a reasonable price.

Designer Bride, a recently developed discount retailer, has announced a collaboration with several designers who have agreed to create wedding gowns that will cost between $1,000 and $3,500 each.

Carmen Marc Valvo, David Meister, Angel Sanchez and Lily Pulitzer have all signed on for the collection, which is slated to launch in June. Each designer will provide 12 original styles for the project.

These dressmakers were approached for the variance in their designs, which range from refined, classic and preppy to urban and American.

Adrian East, the company's co-founder, said that she and her partner, Sever Garcia, " focused on selecting ready-to-wear designers that would offer looks that retain each designer’s aesthetic and still provide a variety of styles and price points."

She added that the collection targets fashion-conscious brides who already have a style, cut and fit in mind, but cannot afford to splurge on high-end designs.
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