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Outlet mall creates pop-up store to showcase new designers

on Wednesday,March 31,2010 18:03

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In an effort to celebrate up-and-coming talent on the British fashion scene, outlet complex Bicester Village and the British Fashion Council have announced a partnership to create a new pop-up store at the shopping center, Easier reports.

The shop - which was opened this week and will run through May 7 - will offer ready-to-wear and accessory collections at discounts as high as 60 percent. Some of the designs are straight off the London catwalks, while others are key pieces of the season, according to the store's website.

Furthermore, the designers will have the opportunity to reach their target demographics directly in order to gain more exposure, according to Easier. Brands that have already committed to the store include House of Holland, Richard Nicoll, Markus Lupfer, Emma Cook, Osman, Mary Katrantzou, Louise Gray, Sykes, Felder Felder, Hannah Marshall, Charlotte Olympia, Maria Francesca Pepe and Nicholas Kirkwood.

Desiree Bollier, CEO of Bicester Village and Value Retail, told the news source that the boutique-style shop is intended to provide "a retail opportunity for young designers to showcase and sell their collections to the wider public."
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