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Project Runway contestants challenged to combine fashion and technology

on Wednesday,March 31,2010 18:03

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Budding designers on Lifetime Television's Project Runway recently had the opportunity to take advantage of technological advances in the fashion industry.

On an episode that aired last week, contestants were challenged to use HP TouchSmart PCs to create fabric patterns, which were then printed on to fabric. Once the designers created their original fabric, they transformed their patterns into wearable garments. The software enabled the competitors to create their unique patterns by pinching, rotating, flipping or dragging elements across the screen.

For the challenge, designer Vivienne Tam - who uses the TouchSmart platform in her own work - joined Heidi Klum, Michael Kors and Nina Garcia at the judge's table.

Lance Still, executive vice president of promotions and integrated marketing at The Weinstein Company, said that seeing technology become "such an essential aspect of the creative process [is] very exciting in terms of the fashion industry as a whole."

This challenge could prove beneficial to the prospective designers' careers as similar innovations become more integral to the design process. This season's winner will receive a $50,000 prize package from HP and Intel, which could help them develop a more modern and longstanding business.

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