Puma unveils new sustainable bag design

on Wednesday,April 14,2010 00:04

In an effort to adopt more eco-friendly practices, sportswear retailer Puma has announced the launch of a new line of packaging that is intended to reduce the company's carbon footprint.

The sustainable packaging, which was created by industrial designer Yves Behar, was unveiled Tuesday at London's Design Museum. Company officials say that the bag - which can be used as both a shoebox and a carrying case - could significantly reduce the amount of waste and CO2 emissions that are typically produced by traditional cardboard shoeboxes and polyethylene shopping bags.

Behard dubbed his creation the Clever Little Bag and made the product reusable, lightweight and durable enough to protect shoes on their journey from the factory to a buyer's home.

Over the next five years, the retailer hopes to reduce carbon, energy, water and waste by 25 percent, and produce 50 percent of its footwear, apparel and accessories according to best practice sustainability standards.

Jochen Zeitz, Puma's chairman and CEO, said that the company has "already started to reduce [its] carbon emissions, curtail wasteful transportation, recycle and reuse available materials, use water sparingly, and become paperless."