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Lego to use 3D animation to create virtual models

on Tuesday,April 27,2010 21:04

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Lego fanatics who cannot wait to see what their projects will look like after they are completed will soon be able to catch a glimpse of the company's finished products.

The toy manufacturer has announced the launch of augmented reality in-store displays, which will give potential builders what some of its completed tool kits should look like, CNET News reports. The displays, which the company is calling Digital Boxes, will enable shoppers to hold a tool kit up to a scanner in order to see an image of its completed contents.

Screens inside the boxes will show superimposed animation of completed kits over live video and focus on specific details of the toys. Some images feature Lego men moving around inside the structures.

Lego created the displays in partnership with German augmented reality company Metaio, which has been testing the Digital Boxes for the past two years.

This is not the first time Lego has entered the animation world, as the company currently offers Digital Designer, an online version of its plastic brick tool kits, according to the company's website.

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