Kimberly-Clark launches fashionable diaper line

on Friday,May 21,2010 22:05

As the summer months approach, more parents will be letting their babies run through sprinklers or play at the beach in nothing but their diapers. To help more fashion-conscious mothers and fathers give their children a little extra flair, Kimberly-Clark brand Huggies has released a line of denim-inspired diaper designs.

The diapers feature a fashionable blue hue that is intended to help babies stand out wherever their parents take them to toddle.

"The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand," said Stuart Schneider, senior brand director for Huggies.

These designs also aim to challenge mothers and fathers "to look at diapers in a whole new way," he added.

While these garments are the first of their kind to become available in the U.S., denim-printed diapers have already gained popularity in more than 20 other countries, including Russia, South Korea, Mexico and Singapore.

The designs will be available in June and July wherever diapers are sold, according to company officials.