Cannes fashions inspire Great Hunt

on Friday,May 28,2010 15:05


During the recent Cannes Film Festival, global online retailer LightInTheBox.com launched The Great Hunt on Facebook.

The competition invited male and female participants to explore the website's selection of evening wear to find the outfit they liked best. Participants then posted their selection on LightInTheBox.com's Facebook Fan Page and tried to get their Facebook friends to "like" their choice. The selection from each category with the most likes won their chosen fashion choice as a prize - custom-made and tailored to their specifications.

In the past, Great Hunts drew participants from more than 60 countries. The previous round attracted over 3,000 Facebook participants who posted more than 2,000 comments on over 200 dresses.

LightInTheBox.com offers online shoppers tailor-made celebrity dresses inspired by events such as the Oscars, Golden Globes and Cannes. The site also distributes jewelry and watches to complete the outfits.

"Our Great Hunts are not only a way for us to listen to our valued customers and do some creative market research - what they and their friends like and dislike - it is also a way in which we can reach out to them, have some fun and give them a chance to look like a star," said Alan Guo, CEO of LightInTheBox.com.

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