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New York doctor designs human bra

on Friday,May 28,2010 18:05

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In celebration of the 100th anniversary of the bra, a New York City-based doctor will reveal an undergarment design that eliminates the need for the traditional brassiere.

Dr Kaveh Alizadeh, a plastic surgeon with an office on Park Avenue, has created the Naturabra, an internal procedure that works with a woman's skin to offer the lift and support of a bra inside her chest.

Alizadeh will make an appearance at the Fashion Institute of Technology's celebration of the 100th anniversary of the bra. Lori Thomas, a professor at the school, and Jene Luciani, a bra historian and author, will make presentations at the event. In addition, dozens of models will be on hand to showcase a series of periodic brassieres.

The modern bra was invented in 1910 by New York City socialite Mary Phelps-Jacob, who used fabric and ribbon to create an alternative to the corset that would be more flattering beneath a sheer evening gown. She patented her design in 1914 and laid the foundation for the $15 billion industry that exists in the U.S. today.
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