Pink Intuition roses dominate SATC2 after party

on Tuesday,June 01,2010 17:06


When Sex and the City 2 had its world premiere in New York, Benchmark Growers was front-and-center with its floral designs and decorations.

Benchmark decorated the premiere's after party at Lincoln Center with 20,000 of its Pink Intuition roses. The theme of the event created by 15/40 productions was a ultra-chic Middle Eastern night. The reception was a throwback to Casablanca, with thousands of rose petals and Intuition roses placed throughout the event.

"This event was a perfect fit for our Intuition line as Sex and the City highlights all of the same elements as the rose: strength, independence and beauty," said Juan Vega, who heads up marketing for Benchmark Growers. "Mixing with top fashion designers and all the glitter of the Sex and the City brand was a wonderful opportunity for us to showcase this unique rose."

Pink Intuition is a specialty rose grown exclusively by Benchmark Growers in the Bogota Savannah region of Colombia. The rose is distinctive due to its size, coloring and exclusivity. Benchmark Growers is a signature brand imported and distributed by The Queens Flowers of Miami, and Florexpo of Carlsbad, California.
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