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Save the Garment District digs in its heels

on Monday,June 07,2010 19:06

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New York City's Garment District faces an uncertain future due to soaring rents and real estate prices. In addition, more designers going overseas for its cheap labor.

The Garment District is the location for 850 fashion brand headquarters, more headquarters than London, Milan and Paris combined, according to BrandChannel.com. The district is located between Fifth Avenue and Ninth Avenue, from 34th to about 42nd Street.

A group of high-profile designers is lending their clout to support the Save the Garment Center movement, which hopes to keep the fashion industry in New York. The designers include Michael Kors, Anna Sui, Nicole Miller, Nanette Lepore and Diane von Furstenberg.

The campaign's website, MadeInMidtown.org, includes a map of the different brands in the district. In addition, a temporary pop-up store just opened at the Port Authority terminal, which is designed to show the industry's importance to New York.

“This is an opportunity for the public to understand and appreciate the process of how clothes are created and how they end up on our backs,” designer Yeohlee Teng told BrandChannel.com.

The New York Times reports that the Council of Fashion Designers of America partnered last year with the Design Trust on a study of the economic relevance of the Garment District. That completed study, to be released this month, found that the apparel industry still represents 28 percent of all manufacturing jobs in New York City.

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